Carbon 4 on ChangeNow

The Team IF Carbon 4 Initiative was present at the summit ChangeNOW, a global event showcasing solutions for transforming corporate business models, for a one-hour talk on the Agora Stage:

"In the Face of the Ecological Setback—Accelerating the Transition to Prosperity"

In the presence of:

• Jean-Marc Jancovici, partner and co-founder of Carbone 4;
• Serge Zaka, CEO of AgroClimat2050;
• Laure Verdeau, Director at Agence BIO;
• Yannick POYAT, Co-founder & CTO of Terasol SA;
• Brune Poirson, former Secretary of State;
• Frédéric Mouchon, from the newspaper *Le Parisien*, will moderate the panel discussion.

Key takeaways:

Preparing for the future by looking only to the past is tantamount to condemning your organization to obsolescence.

The blockade of the Strait of Hormuz is not an isolated incident: it reveals a new reality of uncertainty for societies and organizations. Pressures on resources and the overstepping of planetary boundaries (such as the collapse of biodiversity) are profoundly calling into question the conditions that have enabled the rise of our contemporary societies.

In an increasingly unstable world, it is no longer enough to rely on a linear, predictive vision of the future: we must prepare for several possible futures. This, in essence, is what our partner emphasized Jean-Marc Jancovici and that is the very purpose of IF Initiative. This presentation provided an opportunity to highlight the collaborative nature of our approach with our corporate partners, as well as our scenarios and methods for ensuring organizational resilience in an unstable world.

How can we set a course and navigate this new reality? IF Initiative proposes a new way of understanding the world in four steps:

To anticipate tensions, we must move away from a traditional, monetary framework for understanding the world and adopt a materialist perspective on the economy.
We must also consider the economic impacts of exceeding planetary boundaries. Current events provide numerous examples of this reality: the floods in Valence, the cauliflower crisis in Brittany, and the floods in Valais.
We must also take into account possible changes in supply and demand: What will future mobility patterns, dietary habits, and building systems look like? Which emerging technologies could come to dominate future production methods? What competition or cooperation will arise between sectors over access to critical resources?
Finally, to prepare organizations for future changes, it is necessary to consider several possible futures. This is the role of foresight, which is carried out, in particular, through scenario analysis. With this in mind, IF Initiative provides region-specific scenarios based on precise quantitative and qualitative data for each industry sector.

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