Given the growing importance of environmental issues in the economic models of his customers, the Caisse d’Épargne Rhône-Alpes identified a clear need: to train its corporate account managers so that they can better incorporate environmental transition issues into their sales conversations.
The environmental transition presents a threefold challenge for the company:
- It resonates with the core values of the Caisse d’Épargne, in connection with the public interest and major social issues;
- It represents a major business issue : its customers' ability to repay loans is increasingly linked to climate risks and business models that are evolving alongside this transition;
- It is a impact lever : The transition will require billions of euros in investment, and banks have a crucial role to play.
So he was strategic to enable the bank to equip its teams with a common foundation of knowledge, a better understanding of key concepts (carbon footprint, adaptation, sustainable finance, etc.), and the ability to identify the strategic environmental issues specific to each client.