Given the nature of the need, it was decided togo beyond raising awareness to design a comprehensive training program that, upon completion, will give sales representatives a better understanding of carbon-related issues and make them feel confident discussing them.
The training takes place over one day and is jointly developed by the Carbone 4 and Eureden Long Life teams, with Carbone 4 providing expertise in carbon and industry-specific matters, and Eureden Long Life contributing business and on-the-ground knowledge.
Special attention is given to the pedagogy focusing on vocabulary related to carbon issues in the context of business relationships, with the ultimate goal of better understanding customer needs.
The day's program follows a funnel-like structure, starting with a broad overview before narrowing in on operational issues.
The theoretical sections are interspersed with role-playing games andpractical exercises where participants reenact situations inspired by real-world scenarios, with the challenge of adapting their language to a level of maturity that may vary among their interlocutors.