Case study

Carbone 4 is assisting FranceTV Publicité in assessing the compatibility of promoted products with the low-carbon transition

Expertise

Purchasing & Portfolio

Employee count

320 employees

Location

With locations in 9 cities in mainland France and overseas territories

View their website

https://www.francetvpub.fr/

Made by

Antoine Crépel

Project leader

Une échelle de notation de l'outil Score de Compatibilité avec l'Accord de Paris de Carbone 4

In a nutshell

FranceTV Publicité is the advertising agency of France Télévisions, which sells advertising space on approximately 40 TV channels as well as nearly 30 websites and mobile apps.
Starting in 2023, the advertising agency will work with Carbone 4 to objectively assess the impact of the products featured in advertisements using the Paris Agreement Compatibility Score (SCAP)
Based on this independent analysis, FranceTV Publicité is updating its commercial offerings: the highest-rated products (A, B, or C) now enjoy greater visibility within its ecosystem.

It's in the news

Un montage de Jean-Marc Jancovici et Marianne Siproudhis sur un fond noir avec les logos de Carbone 4 et de FranceTV Publicités

FranceTV Publicité Announces a Partnership with Carbone 4 to Create a New Advertising Scoring System

FranceTV Publicité is taking a new step forward in environmental and social responsibility by forming an innovative partnership with Carbone 4, an independent consulting firm specializing in low-carbon strategy and climate change adaptation.

Jun 2025

Learn more

Background

Harnessing Advertising to Support the Low-Carbon Transition

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