Luxe & Retail

Retailers distribute goods and services to consumers. They are an essential component of a society that has become eminently commercial, transformed by the revolution of mass consumption, allowing (or promising) the greatest number of people to have access to an unprecedented quantity of products.

This revolution has been made possible by oil: the queen of mobility, its exploitation has transformed the production, supply and distribution chains into a highly globalized, hyperproductivist... and carbon-based model.

While all these activities contribute significantly to greenhouse gas emissions and global climate change, distribution value chains are also more complex, opaque, less resilient to hazards (notably extreme weather events) and deeply dependent on fossil fuels.

In a world where physical resources are limited, this model is forced to undergo a profound transformation. New modes of consumption, low-carbon, are to be invented.

Luxury brands, because of their position in the sector, their financial resources, and their avant-garde visions, which will eventually be copied by all players, have a major role to play in inventing the low-carbon models of tomorrow.